Tech & Marketing
This month’s Technology and Marketing: From Mind to Map event focused on how technology is being used by marketers to target their audience through new methods. Asif Khan, consultant and founder of the Location Based Marketing Association, provided a perspective on the state of location based marketing – the techniques and technology, and how they are being applied. Diana Lucaci, founder and CEO of True Impact Marketing, introduced us to Neuromarketing and why one would use brain measurements for insights, what can be accurately measured, and how to get started. Katerina Juskey, a Neurofeedback Specialist from True Impact Marketing, provided insights on the technology behind neuromarketing.
Catch guest blogger Sandi Jones’ recap of the evening!